Lamine Yamal has emerged as one of the most promising young talents in football this year, and his potential has been duly recognized with a significant endorsement deal. The academy graduate has signed a long-term contract with adidas, the renowned sportswear company announced on Monday.
In a statement, Yamal expressed his pride in joining adidas, citing the brand’s association with excellence. He revealed that Lionel Messi played a significant role in his decision, as he has always admired the Argentine superstar who has been a longstanding ambassador for adidas.
“I am proud to join adidas as they have always been the brand of the best. Growing up, I idolized Leo Messi who has been with adidas since I first started watching football. I look forward to the many years ahead with adidas.”
Drawing parallels with Messi’s career trajectory, Yamal’s choice mirrors Messi’s own decision to join adidas over Nike in 2006, albeit at a younger age. The two will now sport the same boots for the remainder of the season.
As Yamal looks to make his mark at Barcelona in the upcoming fixtures, including a La Liga clash against Athletic Club on March 3 and the crucial Champions League round of 16 second leg tie with Napoli on March 12, he aims to play a pivotal role under the guidance of manager Xavi.