Sir Jim Ratcliffe, the newly minted co-owner of Manchester United, has set his sights on a clear objective: to see the Red Devils playing “really good football.”
Following his £1.3 billion acquisition of 27.7% of the club, Ratcliffe has expressed his lofty ambitions to return United to the top of the Premier League, even surpassing local rivals Manchester City and Liverpool. However, his emphasis lies not just on winning, but on winning with style.
Acknowledging the past 11 years of “complete misery” since Sir Alex Ferguson’s departure, Ratcliffe aims to restore the club’s glory days. “It’s frustrating if you’re a supporter,” he admitted, emphasizing the importance of fans’ expectations.
“It’s certainly related to the decision (to invest),” he added, highlighting his aspiration to see United “playing the best football in the world.”
Ratcliffe has already begun implementing changes, with the upcoming appointment of Omar Berrada from Manchester City as CEO and the potential acquisition of Newcastle United’s sporting director Dan Ashworth. His vision is to build a team of “best in class” personnel across all key roles.
Aware of the enormous challenge ahead, Ratcliffe acknowledges the club’s global reach and impact. “Getting it right is not easy,” he admitted, emphasizing the need for meticulous planning and execution.
However, recent improvements under Erik ten Hag have provided a glimmer of hope. With six wins in seven matches since Christmas, Ratcliffe sees a shift towards exciting football. He even draws inspiration from iconic figures like Eric Cantona, believing such “talismanic” players can spark change.
“We are in the entertainment business,” Ratcliffe declared, emphasizing the importance of captivating fans with exciting and glamorous football. He expressed his own enjoyment of the recent improved performances, marking a positive turn in his perspective.
In conclusion, Ratcliffe’s arrival signifies a new era for Manchester United, one focused on not just winning, but winning with style and reclaiming the club’s position as a global footballing powerhouse. His words and actions suggest a commitment to creating a team that excites both players and fans alike.