While his future club remains unconfirmed, Kylian Mbappé is making moves to solidify his personal brand. Recent reports indicate he has requested trademark protection for his surname and iconic crossed-arm goal celebration pose across the European Union (EU).
Mbappé already holds seven EU trademarks, mainly comprising his name and initials in various formats. This new request aims to:
Secure exclusive use of “Mbappé”: This grants him control over how his name is used commercially across 27 EU countries.
Protect his crossed-arm celebration: His current trademark depicts the pose in black, white, and gray. This new request wants the same pose, but entirely black except for white thumbs raised upwards.
Kylian Mbappé, not just a superstar footballer but also a savvy businessman, is setting his sights on expanding his brand beyond the pitch. He’s filed for trademark protection for his name and iconic celebratory pose across numerous product categories in the European Union. Think everything from cosmetics and clothing to video games and even Christmas ornaments – basically, anything a fan might want emblazoned with his image or signature move. This strategic move allows Mbappé to control how his name and likeness are used commercially, potentially leading to lucrative endorsement deals and merchandise partnerships. It’s a clear sign that he understands the power of his personal brand and is actively planning for his future, both on and off the field.
Gone are the days of focusing solely on the name and jersey number. Mbappé is taking a page out of his own book, going beyond what even superstars like Ronaldo and Messi have done. He’s trademarked not just his name and iconic celebration pose, but also:
- Catchy quotes: Remember his inspiring “Don’t talk to me about age” and his insightful “Football has changed”? Both are now trademarked!
- Charitable involvement: He’s even protected the logo of “We care for all,” highlighting his social responsibility and potential future ventures.
With these trademarks, Mbappé, one of the highest-paid footballers on the planet who has announced that he will not continue at PSG next season, surpasses Cristiano Ronaldo, who has six protected trademarks, and Lionel Messi, with four. This places him at the forefront of a list that also includes Vinicius Jr. with three, as well as Mané, Gareth Bale, Sané, and Depay.