The atmosphere at Manchester United has been uplifted since Sir Jim Ratcliffe’s minority takeover. The club’s operations under the Glazers pale in comparison to the newfound optimism with INEOS’ involvement. The appointments of Omar Berrada and Dan Ashworth signal a clear intent to restore United’s glory.
The planned redevelopment of Old Trafford is a testament to Ratcliffe’s ambition to elevate United to the top echelons of world football. Bruno Fernandes’ engagement with the INEOS Group reflects a commitment to the club’s long-term vision. His desire for competitiveness over mere promises of titles resonates with the club’s ethos and the realistic approach of the new management.
“I’ve always told the club that I don’t want to be promised that we’re going to be champions because whatever club I go to, I don’t expect to be promised something that they can’t fulfil from the start,” Fernandes told A BOLA.
“What I’ve always asked for and what I want from the club is for us to be competitive. This year we haven’t been and we don’t have to hide it. The season has been below our expectations, below my expectations, at least.
“And I think the club’s too, because they’re not used to being in these positions. I want to be competitive, I want to compete, I want to win.”
Fernandes continued: “I’ve already had a meeting with the new owners. They want to meet with the players and have already done so individually, and that was exactly the message I sent.”
The shift from the Glazers’ era to INEOS’ stewardship is expected to bring a more personal and involved leadership, aiming to challenge the dominance of Manchester City and Liverpool. The focus on the finer details, such as player interactions and club ambitions, is poised to foster unity and drive the team towards achieving their ultimate goals.
“I want to stay here, Fernandes added of the future, which is already looking brighter under INEOS’ watchful eye. “I want to be part of a project that has feet, legs, torso and head, everything that is needed so that we can compete with Manchester City, Arsenal and Liverpool, which are the clubs that have been in the best shape. City and Liverpool above all, and Arsenal, which in the last two or three years has also been growing.