Manchester United is undergoing a significant transformation with the recent acquisition of a 25% stake by Sir Jim Ratcliffe, signaling a new era of change both on and off the pitch. The club has made a bold move by appointing Omar Berrada, formerly of Manchester City, as the new CEO. This decision underscores the ambition of the new ownership to drive the club forward.
In addition, United is poised to welcome Dan Ashworth as their new Sporting Director, transitioning from his role at Newcastle United. This move is part of a strategic effort to strengthen the club’s leadership by acquiring top talent from rival organizations.
The latest development in this reshuffle is the push by Sir Alex Ferguson for the appointment of Dougie Freedman, currently Crystal Palace’s sporting director, as Manchester United’s new head of recruitment.
Ferguson’s endorsement of Freedman is based on the latter’s proven track record at Crystal Palace, where he has been instrumental in signing promising young players like Marc Guehi, Eberechi Eze, and Michael Olise. These signings have not only shown great potential but also hold significant sell-on value, which could be highly beneficial for United’s future transfer strategies.
Ferguson believes that Freedman’s keen eye for talent could greatly complement Ashworth’s efforts in identifying and recruiting promising players for Manchester United, addressing the club’s recent challenges with sell-on value and enhancing the overall quality of the squad.